While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it.

Some signs you may need to bring in the experts include:

• You’re unfamiliar with terms like long-tail keywords
• You’re unfamiliar with Google Analytics
• You don’t know the difference between SEO, SEM, and PPC, and how they all relate
• You’re not up to date on social media trends
• You’re unfamiliar with technical SEO
• You’ve never used AdWords, and are unfamiliar with PPC campaigns
• You don’t have a content marketing strategy

There are many reasons for hiring a digital marketing company, but some of the most common include:

• Brings in necessary skills – A specialist is able to design a strategy that reaches your target market and determine the best channels to do so.
• Knowledge about the latest tools and trends – Any digital marketing company worth its salt should be up to date on the latest marketing technologies and trends.
• Generate new ideas – A little fresh blood is always good for creatives.

Stay competitive in your industry –It’s likely that your competitors are using cutting-edge marketing tactics, so make sure you are too.

Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc.

And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money.